| 08/07/13
|
|
Safeguard Is Making Headlines with Promo
|
|
Here's good news for small business owners looking for new ways to market their business. Safeguard, a company they've counted on for years for its consultative approach, knowledge of promotional products and creative ideas for building brand awareness, has become a recognized leader in the promotional products industry, winning several top honors in recent months.
|
This year, Safeguard (along with its parent company, Deluxe) was named a Top 40 Distributor in the Advertising Specialty Institute's (ASI's) and Counselor magazine's 2013 Counselor Awards! Safeguard made its debut on the list at #34, with combined 2012 promotional products sales revenues of more than $38 million. In addition, Safeguard was recognized for a second year in a row in Counselor's list of Top 10 Fastest Growing Distributors in the ad specialty market. This recognition is based on Safeguard's outstanding 111 percent growth in year-over-year sales revenues from 2010 to 2012. |
Not only did Safeguard make the list of Top 40 Distributors, but Counselor magazine, in its State of the Industry edition, also included Safeguard among the fastest growing Top 40 Distributors - those with the largest revenue growth between 2011 and 2012. Safeguard's growth during that time period was an amazing 38 percent! |
ASI is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of more than 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Counselor magazine is an ASI publication. |
In addition, Promo Marketing magazine announced in May its 2013 Top 50 Distributors list. This year, Safeguard and Deluxe moved up to #23 in the list of 2013's highest-earning companies. This is a three-spot jump over the previous year. |
These honors are the result of a renewed effort by Safeguard Consultants to educate business owners about the potential benefits of the promo category and how to use promo marketing effectively. |
According to Forrest Fairley, Director of Channel Support Promotional Products, "The promotional products category is a great accompaniment to the other product lines and solutions we offer Safeguard customers. On behalf of the entire Promo team, we are so very proud of the efforts and contributions our Safeguard Consultants have made year over year toward these exciting recognitions." |
ABOUT SAFEGUARD
For more than 57 years, Safeguard, through its network of dedicated distributors, has been providing the products, services and expertise needed by organizations and businesses to help them grow and succeed. Through innovation, dedication and a commitment to quality and integrity, Safeguard has transformed itself from a small check-printing business to a fully diversified business solutions enterprise. Safeguard distributors enjoy a proven and efficient business model that provides them with the opportunity to achieve professional and personal success.
Source: Safeguard Business Systems
Forrest Fairley
Director of Channel Support Promotional Products
214.640.3914
|
|
|
