EcoGreen Story
The EcoGreen Initiative is a Washington D.C.-based, non-profit with a lofty ambition to make the planet cleaner. The group provides education, training and policy development support to governmental entities globally that lack regulations for controlling industrial pollution and waste. Their work has positively impacted the health and welfare of citizens now living in cleaner communities. The rewards are many, but so are the costs. EcoGreen needed to increase brand awareness for their cause in order to garner greater financial support through fundraising efforts.
A local Safeguard consultant developed a plan, and recommended a smart mix of products and services that would do just that. It included:
- Full-Color Newsletters to keep potential contributors, volunteers and corporate partners abreast of important topics.
- Promotional Tote Bags that create awareness while serving as thank-you gifts to benefactors and volunteers.
- Promotional Magnets imprinted with the logo, phone number and website of the EcoGreen Initiative.
Since implementing the Safeguard consultant's recommendations, EcoGreen Initiative fundraising volunteers report that the length of time from initial contact to first contribution has been shortened by an average of 7 days. In addition, average gift amounts per donor have increased by 13%. The organization plans to increase newsletter distribution next quarter — and that's good news for the planet.
Marketing Fact: Mail at least four times a year — you'll lose donor loyalty if you mail any less.
Nonprofit World: Vol. 25, No. 5 (Sept/Oct '07)Experience the Safeguard Advantage yourself.
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See how your peers use the Safeguard Advantage, including a value-priced custom mix of products, to achieve their goals.
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Truvant Café
Truvant Café Corporation attracts high-value customers for its 300 locations.
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Winchel Heating
Winchel, Inc. builds customer loyalty and turns their slow season into fast profits.
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Graton Technologies
Graton Technologies increases exposure to new products and licensing opportunities at trade events.
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Newport Advisory
Newport Advisory adds efficiency and security to its daily operations.
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el Panal Fine Furniture
el Panal Fine Furniture wins back customers and boosts revenue.
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Mattics Engineering
Mattics Engineering enhances their image and their value in customers' minds.
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Smith County Children's Medical Center
Smith County Children's Medical Center celebrates a milestone and builds community goodwill.
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Newsletters
Work with your consultant to create the custom product mix that's right for your business.
4-color, 2-sided newsletter, printed on 100# gloss text.
Size: 11" x 17", folds to 8½" x 11"
Qty: 250
Other product quantities and configurations are available. Ask your consultant.
Website
Work with your consultant to create the custom product mix that's right for your business.
Includes your URL, web hosting, and a professionally designed Website for one low monthly fee.
Qty: 1
Other product quantities and configurations are available. Ask your consultant.
Tote Bags
Work with your consultant to create the custom product mix that's right for your business.
Reusable, non-woven polypropylene handles and a reinforced bottom panel; 1-color imprint, one location.
Size: 12¾"w x 12¼"h x 8 ⅝"d
Qty: 100
Other product quantities and configurations are available. Ask your consultant.
Magnets
Work with your consultant to create the custom product mix that's right for your business.
Rectangular magnet, 0.02 mil thickness, 4-color.
Size: 2" x 3"
Qty: 1,000
Other product quantities and configurations are available. Ask your consultant.
The story, names, characters, and incidents portrayed in this work are fictitious and are provided to illustrate typical relationships between Safeguard consultants and customers. No identification with actual persons, places, and results is intended or should be inferred. Your experience may vary.
